our great services
Many people are under the impression that once you build your website people will come. Sadly, that is not the case. For quality relevant traffic to find your website and business, Google must believe that you can provide the solution that the searcher is looking for. For example, if someone is looking for a plumber near them they may search “Plumber Near Me.” Google, in turn, will display Plumbing Companies that they believe will provide the best match to the individual. Now, how Google decides who that is, is based on the algorithm and over 200 different ranking factors. That’s where we come in.
When SEO is done right it can provide over a 5x-11x ROI. In fact, 57% of Businesses (B2B) Stated their investment in SEO generates more leads than any other marketing efforts. However, to do SEO correctly you need to keep conversions in mind. Our SEO Strategies all incorporate proven practices to increase conversion rate and increase revenues.
Results and the bottom line is the ONLY thing that matters. If you’re not getting quality leads, increasing revenue, and growing your business, SEO isn’t worth the investment. We seek to establish firm expectations & goals to create KPIs that help us track our progress to reaching your business goals through our Dallas SEO Services.
We believe in producing long-lasting results and rankings through safe & sound white hat tactics. Many agencies will claim to get you to Page 1 faster than other agencies. However, in SEO, speed isn’t always the correct metric to judge performance, gaining rankings that stick for quality keywords that will improve your revenue and conversions is what matters.
We aim to get our clients ranking for the keywords they need to rank for to increase their business.
If SEO is done wrong, or is done through shady Black-Hat Tactics your site can be penalized by Google and you are left worse off than when you started.
The core of any on-page SEO Strategy is Keyword Research. Our Keyword Research process enables us to expose the most profitable and achievable keywords for your SEO Campaign. Although high rankings are a must in SEO, they’re only relevant if the keyword search triggers a revenue-generating action, such as, a call, form fill, consultation etc. When starting any SEO Campaign, we dig for low competition, high conversion intent keywords.
When a user performs a search, Google wants to deliver the most relevant, answer to the query that they performed. To be displayed when a search is performed Google has to believe that you will provide the highest quality answer.
During our Content Optimization process, we take into account current and upcoming trends, run a Competitor Analysis, and more.
We optimize your title tags and descriptions for 2 Different Audiences:
Humans & Search Engine Crawlers
For people searching, we achieve this through optimizing your Titles for a higher Click Through Rate to humans, signaling to Google that you are delivering the answer to the question searchers are looking for. For Crawlers, we ensure that your Tags & Descriptions have the relevant keywords that signals to Search Engines that you have a relevant answer and deserve to be displayed to a relevant search query.
This results in Higher SEO Rankings across the board.
Schema.org came to existence back in 2011 & used by top search engines such as Google, Yahoo, & Bing. Today, in 2020 it’s important to leverage schema markup, it essentially allows Search Engines to understand/ make sense out of specific data.
Schema Markup is a form of micro-data that can also lead the way to being featured as a Featured Snippet & receiving higher rankings.
We have proven strategies and tactics to landing our clients links the right websites, which results in a positive SEO impact. Unlike some agencies, our links stay with you whether you’re working with us or not, providing long-lasting SEO benefits
The Google Algorithm favors businesses that have a consistent NAP (Name, Address, Phone Number) in multiple locations on the internet. This allows Google to have more confidence in your company, thus, will display your business in front of more relevant searches. We have a network of 80+ Business Directory Listings that we create and manage for our clients.
Bad links can negatively impact your website and search engine visibility. We perform a professional link audit to determine where your site’s link profile currently stands. Because your website’s link profile isn’t easily visible, many businesses are not aware that it is negatively impacting their SEO.
If we find bad links we take the appropriate steps to ensure Google ignores the toxic links. We create and upload custom disavow file. These toxic links can negatively impact your SEO if not handled appropriately.
When we discuss Tech SEO our focus is your underlying site architecture. This is the process of optimizing your website for search engines to access, crawl, interpret and index your website with ease.
The Technical aspects of your site are essential to your SEO Success. If you don’t have the technical side of your SEO handled, On-Page Keyword Optimization & Link Building may be wasted efforts.
We go through a very detailed audit process to assist our clients with their Technical SEO Issues. Some of the issues we have heard from our clients that we solve can be found below:
Here is a couple of Technical SEO Tasks we handle:
The process of site structure optimization involves optimizing the URL structure and crawl path for the Search Engine Crawlers and Having a well designed website is important from a SEO and a UX viewpoint.
Did You Know?
52% of total time spent on the internet is from mobile devices.
In 2020 and beyond, people are using their mobile phones to surf the web more than desktops and other hardware. Google is well aware of this fact and crawls websites with a Mobile-First Index to determine how they should be ranked. If you have a Mobile Website that doesn’t reflect SEO best practices then you may be penalized and in result, lose out on traffic and revenue conversions.
At Make Waves Media Co. we can help ensure that your site is mobile friendly and embodies all best practices on your web pages to drive Mobile SEO Results.
Did you know?
If a page doesn’t load in less than three seconds, 53% of mobile users will abandon it (bounce).
Page Speed is a direct ranking factor in the Google Algorithm. Slow web pages result in higher bounce rates and lower Search Engine Rankings. The solution to improving your page speed isn’t always easy to diagnose but, can allow you to increase traffic, conversions, and Search Engine Rankings.
Google developed its Accelerated Mobile Pages (AMP) project in 2016. Since then it has been used by multiple companies such as Twitter and Facebook. AMP essentially creates a super quick.
At Make Waves Media Co. we can get you started on AMP, or troubleshoot and audit an existing AMP Project to validate that your AMP content is being delivered as efficiently as possible.
The benefits of AMP include:
AMP has the potential to improve rankings- Although Google hasn’t specified that AMP carries direct ranking benefits, we do know that mobile page speed is a ranking factor.
We do know that AMP are more likely to appear in the Top Stories area in mobile search results. This can allow you to bring your content closer to the top of the Search Engine Results Page, resulting in more visibility.
Google and other search engines define Duplicate Content as - substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. Duplicate Content can result in ranking and traffic losses.
To ensure you are not negatively impacted by Duplicate Content we perform a thorough audit and take the appropriate measures to suppress the duplicate content.
If you want to stand out on the Search Engine Results Page with Stars from reviews, price of your products, video, & more look no further than Structured Data Markup.
At Make Waves Media Co. we have assisted clients in incorporated JSON-LD Markup on their webpages and have seen the benefit it can reap.
What: Open Graph Data allows you to control how your content looks when shared on Social Media Channels.
Impact: When done correctly, you can improve the likelihood of someone sharing the post when they see it, either from another user.
What we do: We optimize Open Graph Data to increase the view-ability of content, as well as increasing social shares. While social shares are not a heavily weighted ranking factor, it still provides a direct traffic source to content and improves rank-ability.
What: Through Internal linking, we are able to establish relevancy signals to communicate with search engines what pages carry more importance than others.
Impact: This allows the pages that you want to rank (the ones that create revenue) to rank for the more difficult keywords.
We run your website through an in depth analysis to determine priorities and scope of the project.
We collaboratively work to determine the services that you want promoted and develop a keyword strategy to increase your visibility in search engines for these services.
We take a look at your close competitors to determine what SEO strategies they are currently implementing & what are their wins & losses - This helps us get an understanding of your competitive landscape.
Through the analysis of the previous 3 steps we develop a strategy to implement over our determined time period to get you the results you need.
We create SEO optimized content taking into account Googles algorithm and 200+ ranking factors.
We implement the Technical SEO strategy that we have developed & uncovered during our audit. These implementations are made over the duration of our time together.
We have developed a unique link building/ link outreach strategy. We gain links from authoritative sites within your niche/ industry. These links result in increasing your domain authority score and thus, help with your SEO Results. We ensure these links are coming from clean sites and will not hurt your link profile.
We provide ongoing Monthly Reporting to let you know the impacts that we have made. We take this time to also take into consideration any ad hoc needs that have arrived over the past month to implement into our next month cycle of SEO.