Shotgun or sniper? Traditional Advertising or what we like to call, Shotgun Advertising, boils down to this: let's put an ad somewhere we think our potential customers are and hope we hit as many of those people as possible. Now, back when people spent their time looking at billboards, magazines, and that content, it was extremely effective, even if it was a Shotgun Advertising, in 2019 the game has changed and what we are able to provide services that make that Shotgun approach look like a toy gun.
SNIPE the competition
Here at Make Waves Media, we take the Sniper Approach, we put your companies offerings and message directly in front of your ideal customer, with the specific message that is going to move them to the next phase of their buying journey.